On 6, 7 & 8 December, participants from Northern Lights and Parts & Power participated in the 58th Annual Antigua Charter Yacht Show. Northern Lights VP and General Manager, Kit Purdy, Don Schutte from the NL Florida Branch and Tom Gerker & Rob Hales from Parts & Power visited yachts at the Show to see how many participants had Northern Lights products on them. Over 30% of the yachts had a Northern Lights, Lugger or Technicold Product on board. The ACYS presents a unique opportunity to see a large number of Northern Lights customers in one location. The purpose of the visit was to discover the level of customer satisfaction with the Products.
Most of the yachts with Northern Lights Equipment were happy with the Product and had nothing but positive feedback to give. This year, the crew from NL and P&P ran into several boats that were having issues though. One vessel had recently had their generator rewound and had a catastrophic failure on the new winding while docking in Antigua. Thanks to some fast action on the part of Kit, NL were able to get a new 90kW generator end air freighted to Antigua, where the local NL Dealer Marine Power Service installed it in time for the yacht to make their charter.
The team from NL and P&P were able to answer questions from Engineers and Captains about Operation, Maintenance, Service and where to get support wherever they are in the world. Customers were able to give feedback on the Products and, in some cases, make recommendations on how to improve them in some way. Such feedback is invaluable to Northern Lights and their Distribution Network for making Improvements in Products and Service.
Participants from NL and P&P have been attending the ACYS for more than 20 years. Many questions have been answered, problems solved and ideas for Product Improvement have been taken back to the Seattle Headquarters for implementation over the years. It has been an outstanding venue for listening to the Voice of the Customer.